How to
Market Your Website by Creating a Web Presence - Part 1
By David Notestine, Creator of the
Zeus Internet Marketing
Robot.
Have you been worried about the dot-com crash and the future of your
website?
Internet commerce is supposed to reach 5 trillion dollars by the year 2005
with over 1 billion global users, 15% of the world's population! This is a 70%
compounded annual growth rate from the approximately 350 billion that was
spent in the year 2000. That is what I call opportunity.
Even though the Internet dot-com crash has wiped out a lot of web businesses,
and the US economy is a little stagnate, Internet usage is experiencing an
explosive growth. The dot-com people who received the venture capitol money
and then mis-spent it, are gone, or in the process of leaving.
The Internet crash really doesn't influence those of us who have smaller
websites and didn't go after the big bucks borrowing millions of dollars. Our
sales at Cyber-robotics.com are still growing at the same rate as before the
crash. The crash just leveled the playing field for everyone again, just like
it used to be in the early days of the net. If you make your money selling
Internet advertising, then you may have a tough road ahead.
To compete in today's Internet market place, you must turn your website into a
web presence. A web presence is about creating web opportunities, by expanding
your luck base; this will attract strategic alliances, hopefully that become
strategic trusts.
Marketing your business, on the web, is basically the same as marketing any
real-world business. Most businesses in the real world take years to build. It
doesn't happen overnight. Years of hard work and luck, contribute to the
success of all businesses. Marketing is something most of us small business
owners have to do ourselves, as we can't afford to pay someone to market for
us. It takes a lot of effort and time to do it correctly. The same especially
holds true for web businesses.
If you use the following simple instructions, in marketing your website, you
will be successful. All my websites are successful and I have had a hand in
helping others create this same success for many hundreds of websites. During
the creation of Zeus over the last 4 years, I have watched many websites
become successful and their webmasters have shared their stories with me.
Every one of their success stories involves creating the web presence I am
explaining now.
All business growth consists of opportunities that come along and business
owners that hopefully see them as such and then take advantage.
To attract these opportunities, is the key to success, and is a combination of
luck, hard work and common sense. Smart business managers expand on this luck
base in various ways. In the real world, contacting people and telling them
about your product, telephone solicitations, advertising, being in the phone
book are all ways to expand your luck base. Giving your customers free
information to induce word of mouth, being nice, having a good support area
are other ways of expanding a luck base to create opportunities for good luck
to happen to you. The ways of expanding your luck base is as diverse as the
number of different kinds of businesses. Good luck leads to creating a buying
customer or the formation of strategic alliances with others in your field.
Once you start forming strategic alliances with other web or business
entities, your business starts to become a presence. Once a true web presence,
you become one of the centers of attention or perhaps even THE center of
attention for your industry. The new opportunities this creates mean more
money.
The key is: from the beginning, look for the opportunities that expand your
business. Plan on continuing through the life of your business to increase
your luck base and attract opportunities. Some of these opportunities will
turn into strategic alliances with others. These, over time, can become
strategic trusts, each helping the other, reach their goals through mutual
growth. As you grow, they grow and as they grow, you grow. In time every
successful business, whether web world or real world, consist of these
strategic alliances. You then become a presence or a force that people come
to, so they can grow with you. This is what all business is about.
