By David Notestine, Creator of the
Zeus Internet Marketing Robot.
Strategic trusts are made up of energy, time, trust, communication and
commitments towards these opportunities. Over time, as one learns to work with
one another and you become dependant upon each other, the trust is born.
Employees, other websites and webmasters, software, product suppliers, cgi
scripts, advertising relationships, repair people, sales people, lawyers,
accountants, customers, competitors, bankers and basically every person or
mechanism you become involved with in your business becomes either a failed or
successful strategic alliance. Successful ones are those that pay off in
profit or helping you to reach your goals. The failed ones go away and
gradually you collect the successful ones with your business also becoming
successful.
How do you find successful opportunities? Whether you are a successful
businessperson or one just starting out, think what it might take to be
successful. In the beginning, in a real world business, if you have a
storefront or an office, you may have to go out and build opportunities. An
insurance salesperson that joins the Chamber, goes to church and is involved
in their community is building a luck base for opportunities that enable them
to sell insurance policies. They are building roads to their business. Thus,
potential customers will call and visit when they need insurance. It's a
numbers game. The more people that know what the insurance salesperson does as
a profession, the more sales that will be produced by the sales team. These
roads could include 8 x 10 signs in the windows of other shops on your block.
Running newspaper ads, banner advertising, etc, are also roads that point to
your business.
It's the same for your website. Build roads and have signs that point to it
and keep building them. Never stop or your business will become stagnate.
Then, you must have content that makes your customers keep coming back. With
roads to your business, the visits will start immediately. Put enough signs up
today and you will get a few visitors tomorrow. The more signs you put out,
the more visitors you will get on any given day. If you have 100 signs out and
you get 10 visitors a day, put out 200 signs and you will get 20 visitors a
day.
What are these roads and signs to your website? The answer has been before you
the entire time, links. The more links you have pointing toward your website,
the more traffic you have. A business without signs is a sign of no business.
A website without links pointing to them, is a dead website, period. I dare
anyone to show me a busy website that doesn't have links of some kind pointing
to it.
Now that you have visitors arriving on a daily basis, you want to make sure
they come back. You must have enough content or inventory that will make them
come back again and again. Or have what ever it takes that makes them say,
"Hey, I like this store. I'll come back for sure. Let me remember this and
it's location". It's the return visitors that make your business or website
grow. If 25% to 75% of your daily traffic is return visitors, add each days
new visitors to the return ones and now your website or business is starting
to take off. Giving your visitors content, information, knowledge and even
products is a great way to insure visitors come back again and again. You may
even decide to have your visitors provide the content. Chat and message boards
are a great way to add content to your site. I like the html ones that
actually make a html page for your site as the search engine robots like them
also. Matt Wright's WWWBoard is a favorite of many. Since they have the
subject embedded in the Title and the page itself, they make great keyword
tuned pages for your website that the search engines will find and dispense a
lot of visitors to your business within 3 to 6 months.
