By David Notestine, Creator of the
Zeus Internet Marketing Robot.
OK, so what happens now? You have the roads or signs pointing to your shop or
website, content to make them return again and again, traffic from the search
engines which everyone always wanted. Is this what it’s all about. Not even
close, it’s just started :-) The opportunities of your Link Directory has
become a strategic trust. One you can always rely on to continue driving you
traffic AND opportunities. This is your motivation to continue. Roads to your
site are what open these opportunities. You have to be able to see these as
opportunities as opportunities, which is hard to do without common sense
After a few days, weeks or months, these strategic opportunities will come
along. Someone is going to email you with a great idea, a partnership or
something that will benefit both of you. The basic strategic alliance is the
reciprocal link partnership. You’ll try it and if it works and both parties
are benefiting, then you have another strategic alliance and after time a
strategic trust when you learn to trust each other. It’s not just reciprocal
links, as the more diverse kinds of trusts you have, the closer to your
website’s goals you will become. You are now partners and as you grow so do
they and vice versa.
What is a web presence? It’s all of the above and more. Visitors are flowing
to you and opportunities are happening. It explodes somewhere along the way
and you become noticed by the powerful people in your field. Now everyone
wants to be involved with you and your website. You can’t stop it now, even if
you wanted to. Instead of a steady logarithmic growth it becomes explosive
geometric growth.
In the beginning, all new websites are like opening real-world businesses in
the worst business location in the world. No one knows your website is even
there. What do you do first? You get a telephone so you can get listed in the
phone book. After applying and waiting a few months, your listing appears in
the white pages. You expect visitors to call but they don’t. That’s because
you relied on a passive listing in the phone book. A business won’t make it
from such a small amount of traffic. You don’t spend all your time trying to
increase your visitors from the phone book listing so why do it with the
search engines. Do some active marketing and go out and get your visitors.
Search engines are nothing more than phone listings in the phone book.
Aha you say, let’s get a yellow page ad or in web terms, lets start paying for
our click-thrus from the search engines. Notice the analogy between the phone
books and the search engines. Cyber-robotics.com is in the top three listings
for every keyword phrase we could think of, pertaining to reciprocal link
marketing. It accounts for 4% of our sales. Scary isn’t it? We own all the
keywords and phrases we want, on 75% of the search engine queries on the net,
and we only get a handful of visitors and sales from them. It does pay for
itself and makes us a little money. If there is one lesson to learn about the
search engines, it’s quit thinking so much about the search engines and get
out there and market yourself and your website.
The key to being successful on the net is creating a web presence. Creating
your own luck and making those opportunities happen is how you become a web
presence.
One of our first Zeus Internet Marketing Robot users once said:
“Well, my friend...all these encounters would NOT have been possible if it
were NOT for Zeus!!!! I've left out many ‘untold stories’ which happened on
account of me dispatching the notification letter…Again, without Zeus...or
something like Zeus...the generation of this kind of ‘activity’, ‘connection’,
‘interface’, etc., WOULD NOT BE POSSIBLE!!!!!! I'm telling you this as and
aside from the generation of ‘traffic/links'...there's REALLY ‘things that
happen’ which are FAR more important as a result of using Zeus. "
Link Long and Prosper!
David Notestine
Creator of the
Zeus Internet Marketing Robot
