Steensen Joensen posted an update 3 months, 3 weeks ago
Part 1: Airbnb Keyword Research
Inside the first part we discussed the SEO factors that affect your Airbnb listing views generally. Now I’m sharing some free tools with you to aid evaluate which your Airbnb keyword strategy is gonna be.
Precisely what is an Airbnb Keyword?
Airbnb keywords are the foundation of your Airbnb SEO way of your listing. Unlike the name suggests, keywords may be several word. For instance “Airbnb Vancouver Yaletown” would really be regarded just one keyword. Keywords are separated by a comma. Airbnb keywords are necessary information that helps the Airbnb algorithm prioritize listings, according to a searcher’s enquiry.
How to locate Your ideal Airbnb Keywords
We would like to build a search engine strategy round the highest volume and many relevant keyword phrases people use that are trying to find listings like yours. There’s a number of ways to do that.
Recall what are the function of previous guest visits are. This is gold. I live near a medical facility and guests have decided my listing particularly for this reason. So I’ll ensure that you are the hospital name in my listing SEO. Similarly, I live near to an attractive neighbourhood and could include that keyword in my Airbnb SEO strategy. If you find you obtain many visitors because you’re near a conference center, sports area or other high traffic function venue, those are wonderful options to create your keyword strategy around too.
2. Consider important sites and attractions your home is all-around. Are you living near special sightseeing attractions, famous parks, buildings of curiosity that your city’s tourism board promotes? Then include those keywords for the next part!
Now we’re planning to apply certain free research tools to recognize your best Airbnb SEO strategy.
Keyword Strategies for Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and kind within the following but fill it with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll see a listing of suggested keywords that are generated. They’re other sorts of specific keyword combinations that folks inputting the phrase above are choosing. Choose around 5 of the very most relevant keywords because we’re then likely to see their monthly search volumes. We’re seeking the highest search volumes that are most recent in your listing.
Part 2: Airbnb Keyword Volume
Using your 5 keywords, now look into the monthly amount of searches with the link below:
Don’t forget to feature any special locations or tourist sites if they’re near your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This gives an idea of the standard monthly search volumes by people specifically trying to find short-term rentals near your listing, using your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword should be the highest volume and can likely be the key keyword you’ll build a technique around. You’ll also provide some useful listing variations that will be convenient later. Make sure you write them down, as well as monthly search volume.
You ought to are in possession of the subsequent keywords:
Primary keyword that’s very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific to your location. Do not make sure they are to much time. The gap inside the examples below work well.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You can have Airbnb keywords that could be put on make an Airbnb SEO strategy.
Part 4: How you can Apply Keywords For your Airbnb SEO Strategy
The Airbnb keywords you researched in the last section can finally get used on your listing. When placed correctly as instructed below, your new Airbnb keywords will direct the Airbnb algorithm to get started on favouring your listing when potential guests search.
We’ll utilize the previous keyword “airbnb victoria oak bay” as an example.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish Two bedroom
Airbnb Description. Ex: Just outside of Oak Bay towards the bottom of the quaint Victorian street….
Airbnb Image SEO. You might need to re-upload exactly the same images again however this is essential. Once you save the style on your hard drive now, carry out the following. No capital letters, no spaces (use hyphens), no special characters. All your image file names will want to look this way before you decide to re-upload on the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t have to include airbnb within the file names. Make use of the other keywords inside your image SEO naming to further improve the likelihood of appearing for those more specific searches too! If you’d love to find out more on SEO file naming for image and video, it is possible to visit here.
Airbnb Custom URL SEO. This can be still somewhat new from Airbnb so few people have performed this yet. Within the manage your listing page, you’ll discover the option under the title and description edit section. Here’s an examples I used with my keywords “oak-bay-victoria”. Discover more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly Half a year ago, I’m able to confirm it’s got doubled how often my listing may be seen. As said before, I know a lot of my guests are trying to find accommodations close to the hospital, i really made a listing designed for that traveller group and always enroll in the superior. I kept much of the descriptions the identical simply because they included the principal and secondary seo keywords. It may help me to rate all my listings multiple times. Be sure you alter the image file names, titles and descriptions, and ensure the calendars are common synched. Do this, go to the hosting dashboard, manage-your-space/availability then visit synch calendars.
In the event you found these Airbnb host tips on SEO helpful, you could be enthusiastic about the Airbnb SEO service I’m launching with limited space. You can learn more over it at https://www.thisonemarketing.com/
Since you’ve applied your Airbnb SEO terms for your listings, we’re able to end up in growth hacking methods for Airbnb hosts which will make your short-term rental more profitable, grow in reviews that are positive and reduce the chance of problem guests.
For more info about airbnb seo strategy please visit resource: