Steensen Joensen posted an update 3 months, 4 weeks ago
Part 1: Airbnb Niche research
From the first part we discussed the SEO factors affecting your Airbnb listing views generally. Now I’m sharing some free tools along with you to help figure out what your Airbnb keyword method is going to be.
What is an Airbnb Keyword?
Airbnb keywords would be the foundation of your Airbnb SEO strategy for your listing. Unlike the name suggests, keywords might be several word. By way of example “Airbnb Vancouver Yaletown” really would be considered just one keyword. Keywords are separated by a comma. Airbnb keywords are necessary information which enables the Airbnb algorithm prioritize listings, using a searcher’s enquiry.
How to locate Your Perfect Airbnb Keywords
We would like to build a search engine strategy across the highest volume and a lot relevant search terms people use who’re searching for listings like yours. There’s several methods to do this.
Recall exactly what the reason for previous guest visits are. This can be gold. I live all-around a medical facility and guests have decided my listing particularly for this reason. So I’ll make sure to add the hospital name inside my listing SEO. Similarly, I live near to a desirable neighbourhood and may include that keyword in my Airbnb SEO strategy. If you learn you receive many visitors because you’re near opertation center, sports area or any other high traffic party venue, those are fantastic choices to make your keyword strategy around too.
2. Consider important sites and sightseeing attractions you live near. Do you live near special tourist attractions, famous parks, buildings of interest that the city’s tourism board promotes? Then include those keywords for an additional part!
Now we’re gonna use free research tools to spot your very best Airbnb SEO strategy.
Keyword Suggestions For Your Airbnb SEO Strategy
Visit https://smallseotools.com/keywords-suggestions-tool/ and design inside the following but grow it with your listing’s information:
Airbnb [your city] [your state/province]
Now you’ll go to a list of suggested keywords which are generated. They are other more specific keyword combinations that people typing the saying above are employing. Choose up to 5 of the very relevant keywords because we’re then gonna see their monthly search volumes. We’re seeking the greatest search volumes which are most relevant to your listing.
Part 2: Airbnb Keyword Volume
Using your 5 keywords, now look into the monthly amount of searches on the link below:
Don’t forget to feature any special locations or tourist sites if they’re close to your listing.
Airbnb [your city] [your state/province] [tourist site/hospital/university/etc]
This gives an idea of the normal monthly search volumes by individuals specifically looking for short-term rentals near your listing, utilizing your location’s advantage.
Part 3: Choosing Your Airbnb Keywords
The “airbnb [your city] [your state]” keyword medicine highest volume and can be the key keyword you’ll build a strategy around. You’ll also have some useful listing variations that may come in handy later. Make sure to write them down, in addition to monthly amount of searches.
You ought to will have the next keywords:
Primary keyword that is certainly very general.
ex: airbnb victoria bc canada
2. Secondary keywords more specific for your location. Do not cause them to become too long. The space from the examples below are very effective.
ex: airbnb victoria oak bay, airbnb royal jubilee hospital, airbnb university of victoria,
Congratulations! You can have Airbnb keywords that could be put on make an Airbnb SEO strategy.
Part 4: How To Apply Keywords On your Airbnb SEO Strategy
The Airbnb keywords you researched in the earlier section can finally get placed on your listing. When placed correctly as instructed below, your new Airbnb keywords will direct the Airbnb algorithm to begin favouring your listing when potential guests search.
We’ll utilize previous keyword “airbnb victoria oak bay” for instance.
Airbnb Title. Ex: OAK BAY! Bright, Spacious & Stylish 2 Bedroom
Airbnb Description. Ex: Just outside of Oak Bay at the bottom of the quaint Victorian street….
Airbnb Image SEO. You may need to re-upload precisely the same images again but this is very important. If you save the style on your hard drive this time, perform following. No capital letters, no spaces (use hyphens), no special characters. All your image file names will want to look this way before you decide to re-upload for the listing. ex: oak-bay-2-bedroom-victoria-bc.png You don’t need to include airbnb inside the file names. Make use of the other keywords within your image SEO naming to further improve the chances of appearing for anyone more specific searches too! If you’d like to find out about SEO file naming for image and video, it is possible to go here.
Airbnb Custom URL SEO. This can be still somewhat new from Airbnb so few people have carried this out yet. Inside manage your listing page, you’ll discover the option underneath the title and description edit section. Here’s an examples I made use of with my keywords “oak-bay-victoria”. Discover more about Airbnb custom URLs here.
Duplicate your listing and apply your secondary keywords. Since trying this nearly Six months ago, I could confirm they have doubled the number of times my listing continues to be seen. As said before, I realize a lot of my guests are trying to find accommodations close to the hospital, therefore i made a listing geared toward that traveller group and always show up at the superior. I kept high of the descriptions exactly the same simply because they included the key and secondary seo keywords. It helps me to rank all of my listings several times. Be sure you customize the image file names, titles and descriptions, and make certain the calendars are common synched. Make this happen, see a hosting dashboard, manage-your-space/availability and after that go to synch calendars.
In case you found these Airbnb host tips on SEO helpful, you could be enthusiastic about the Airbnb SEO service I’m launching with short space. Discover more about this at https://www.thisonemarketing.com/
Given that you’ve applied your Airbnb SEO terms to your listings, we’re able to get into growth hacking strategies for Airbnb hosts that produce your short-term rental more profitable, gain in positive reviews and reduce the chance of problem guests.
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