What are they?  Meta Tags Explained! 

Substitute your relative text where we have these black boxes!

<title> - This is your page title.  It is usually the first line in any search engine listing.  Use KEYWORDS in your title!

    <title>Your page title - up to 75 characters!</title>

<META NAME = "Description" - This is your page description.  It usually displays as your description in any search engine listing.  Some search engines (Google, etc...) use the first or most keyword rich line of your page itself.

    <META NAME="Description" CONTENT="Describe with lots of keywords.  150-200 characters.">

<META NAME = "Keywords" - List a ton of words and phrases that someone might type into a search engine or index to find your site.  Try to limit the length to about 874 characters or spaces.  One note:  Everyone says you should separate the keywords or phrases by commas.  Do this.  What everyone doesn't say is, some search engines will actually count the space before the keyword if you put a space after the comma.  We suggest not putting a space after the comma.  Also, some search engines and indexes will penalize you if a keyword is repeated more than 3 times.

    <META NAME="Keywords" CONTENT="Keywords.  What will people type to find your page.  874 characters">

<META NAME="ROBOTS" - This is your robots tag.  Search Engines use robots to index your site.  This will tell them its OK to continue.


<META NAME="Revisit-after" - This will ask the search engines to visit again in a specified time.  Does this work?  Who knows but if it does...

    <META NAME="Revisit-after" CONTENT="21 days">

<meta name="rating" - This allows you to rate your web site.  Some search engines and indexes use this tag.  Example:  If you have an adult site without this tag specifying "adult", you will not be listed.

    <meta name="rating" content="general">

<meta name="MSSmartTagsPreventParsing" - Microsoft has just started adding a new feature in their new software.  These are known as Smart Tags.  This will make any word on your site appear as an unwanted hyperlink.  Mr. Gates will just steal your traffic, scooting them away to one of his sites.  Come on, Bill, let us have one small piece, huh?  Thankfully, we all dodged a bullet with the recent release of Windows XP.  They removed the Smart Tags before its release but they are most certainly in our future.  Some software actually supports Smart Tags already.  To stop this traffic thievery, just insert the prevent Smart Tags meta tag in each page.  Its below

    <meta name="MSSmartTagsPreventParsing" content="TRUE">

Well, these are the ones that are important right now.  So, basically, just add these to the existing meta tags.  In html view, put a space under your top <head> tag and add each line.  Or select your editors advertising lines and paste these over them.  Use the template below.  Just copy and paste this into a text editor (word or notepad will do).  Tailor the info to your site, then copy and paste again between your sites <head> tags.  note:  change only the text between the asterisks, including the asterisks (**).

<title>**60 characters**</title>
<meta name="Description" CONTENT="**150 characters**">
<meta name="Keywords" CONTENT="**874 characters**">
<meta name="Revisit-after" CONTENT="21 days">
<meta name="rating" content="general">
<meta name="MSSmartTagsPreventParsing" content="TRUE">


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